A rate answers “how much of one quantity per amount of another?” Examples include km/h, $/kg, L/100 km, dollars/hour and runs/over. A unit rate makes the second quantity 1, which supports fair comparison.
When converting compound units, transform numerator and denominator consistently. For speed, 1 m/s=3.6 km/h because 1 m/s ×3600 s/h ÷1000 m/km=3.6 km/h.
Preserve the authored AC9 breadth: pay/cost/recipes/simple interest, unit conversions and exchange rates, cricket or fuel-consumption contexts, taxation tables, and First Nations land/water-management examples where rates such as fire spread or evaporation are interpreted with appropriate context and care.