During a chemical reaction, bonds and groupings change, but the atoms themselves are conserved. A word equation names substances; a particle model shows how particles rearrange; a balanced symbolic equation shows equal numbers of each atom type before and after.
To balance an equation, change whole-number coefficients in front of formulas. Changing a subscript changes the substance and is therefore not a valid balancing method. Conservation of mass is easiest to observe in a closed system where gaseous products cannot escape.