Instrument choice must fit the expected values. A 1 m ruler cannot sensibly resolve 0.1 mm; a 10 mL measuring cylinder may be more suitable than a beaker for small volumes. Record only digits justified by the scale or sensor resolution.
A larger useful sample can reduce the influence of random variation and better represent a population. Repeats help estimate consistency. Digital sensors can collect many measurements rapidly, but they still require calibration, sensible sampling rates and correct units.