Learn to identify the characteristic features of imaginative, informative and persuasive texts, then explain how those features help the writer achieve a purpose.
A text is designed for a purpose. Writers choose language, structure, layout and visuals because those features help the text do its job.
Identify whether a text is mainly imaginative, informative or persuasive.
Find evidence in the text instead of guessing from the topic alone.
Recognise useful structures such as sequence, cause–effect, problem–solution, compare–contrast and description.
Explain how headings, bold words, captions, maps, diagrams, tables and images help readers.
Explain how words and visuals work together.
Success check: “I can name a feature, point to evidence and explain how it helps the text achieve its purpose.”
1. Start with purpose
Ask: what is the writer trying to do?
Imaginative
Purpose: create an invented experience and engage the reader.
Common features: characters, setting, events, dialogue, imagery, figurative language, suspense and mood.
Example: “The moon lowered a silver ladder between the clouds.” The impossible image helps build an imaginary world.
Informative
Purpose: explain, describe or teach about a topic or process.
Common features: facts, definitions, headings, diagrams, maps, captions, tables, sequence and cause–effect explanations.
Example: A labelled diagram of a flower can show where pollen is moved while the paragraph explains the process.
Persuasive
Purpose: influence what an audience thinks or does.
Common features: a clear position, reasons, evidence, persuasive vocabulary, direct address and a call to action.
Example: “Choose a refillable bottle this week and cut down on single-use plastic.” The writer asks the reader to act.
2. Recognise text structure
Structure is the way ideas are organised
Signal words are clues, but do not choose a structure because of one word. Read the whole passage and decide how most ideas are connected.
Sequence
Ideas or events are placed in order. Clues can include first, next, then, finally, before and after.
Cause–effect
The text explains why something happens and what happens as a result. Clues can include because, so, therefore, as a result.
Problem–solution
The text presents a difficulty and one or more responses. Sometimes the first solution fails and a better one follows.
Compare–contrast
The text shows similarities and differences between two or more subjects. Clues can include both, similarly, while, unlike, however.
Description
The text groups details about one topic, such as appearance, location, behaviour or characteristics.
3. Work from evidence, not keywords
A stronger way to answer
Use this three-step routine:
Name the feature or structure.
Point to evidence. Quote or identify the exact clue.
Explain the effect. Say how the feature helps the reader or supports the writer’s purpose.
Worked example: problem → attempted solution → better solution
Text: “The school path flooded after rain. Warning cones helped students avoid the puddle, but the water returned after every storm. Workers later added a drain and the puddle stopped forming.”
Structure: problem–solution.
Evidence: the flood is the problem; warning cones are a temporary response; the drain is the successful solution.
Why it matters: the organisation helps readers understand both the issue and how the response improved.
Worked example: cause chain
Text: “Native shrubs attracted insects. Insect-eating birds followed, so fewer caterpillars remained on the vegetables.”
Cause chain: shrubs → insects → birds → fewer caterpillars.
Why it matters: the writer helps readers understand how one change can lead to several later effects.
4. Navigation and visual features
Good readers use more than paragraphs
Headings and subheadings
Group related information and help readers find a section quickly.
Bold and italics
Can draw attention to key terms, definitions or emphasis. Their purpose depends on context.
Captions
Identify or explain what a photograph, diagram or illustration shows.
Maps and diagrams
Add spatial, positional or process information that can be difficult to explain efficiently in prose.
Tables and graphs
Organise information so readers can compare values, categories or patterns quickly.
Important: a picture does not automatically make a text informative. Ask what the image actually does in that text.
5. Mixed texts can use more than one structure
Look for the dominant organisation
A passage may contain more than one structure. For example, a design report can explain cause–effect (rain caused wet seed) and problem–solution (a sloping cover kept the seed dry). Decide which structure is most important for the question you are answering.
A persuasive text can also use a problem–solution structure. An informative text can use compare–contrast. Purpose and structure are connected, but they are not the same thing.
6. Common mistakes
Avoid these traps
Guessing from the topic: a text about animals could be imaginative, informative or persuasive.
Using one signal word as proof: the word because does not automatically make a whole passage cause–effect.
Naming a feature without its job: “There is a map” is weaker than “The map shows where the route goes, so readers can visualise the location.”
Ignoring visuals: diagrams, captions, maps, tables and photographs can add meaning that the paragraph does not show as clearly.
Confusing purpose with structure: “persuasive” is a purpose; “problem–solution” is an organisation pattern.
7. Try these before Practice
Quick checks
A text says, “Both solar and wind power generate electricity without burning fuel, but they use different energy sources.” What structure is used? Compare–contrast.
A page has the headings “Habitat”, “Diet” and “Threats”. What do the headings do? They organise information and help readers locate sections.
A persuasive poster contains a call to action plus a graph. Why might the graph help? It can provide evidence that supports the persuasive claim.
A story says, “The old bridge groaned as if it remembered every storm.” What feature is being used? Personification to create atmosphere.
Ready? Move to Practice, then use the Worksheet for an offline check.
Curriculum coverage
AC9E4LY03 coverage
E1: how authors use language to create imaginary worlds.
E2: how headings, italics, bold text and organisational structures support readers to navigate and understand texts.
E3: how images, layout and other visual features complement, add to or shape understanding.
🎥 Optional Video Lesson
The SkillrHub lesson remains the primary learning resource. This optional video reinforces the explanation; you can complete the lesson and practice without watching.
Recommended: Comparing text structures | Reading | Khan Academy
Khan Academy — Notice how a text’s structure helps it achieve its purpose.
As you watch: Which structure clues help you recognise an information text?
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Try it: Compare a story, an explanation and a persuasive message. Name one feature that helps each achieve its purpose.
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